VERO BEACH, Fla. — Piper Aircraft is “repositioning” its M-Class product line in anticipation of the certification of the M600, which is expected to take place in the third quarter of this year.
As part of the repositioning, Piper Aircraft has reduced the price of the M500 from $2.264 million to $1.99 million.
Piper M500
Additionally the newly upgraded executive interior will be a standard feature on each M500 and includes a new color palette.
The recently announced Hartzell 5-blade composite prop will also be an option for M500 aircraft.
The moves better position the M500 as a true entry level turbo prop, according to Piper officials.
In addition to the M500 repositioning, Piper announced that the Matrix price point has been adjusted from $939,950 to $899,000. The price reduction was designed to help customers “step-in” to the Piper M-class family at a more competitive price point, officials noted.
“Our goal was to create price spacing between the products that would support the optimal step-up structure as well as a seamless transition. Furthermore, the team spent a great deal of time developing equipment lists, options, and packaging to further differentiate each product within the M-class family,” said Piper President and CEO Simon Caldecott.
Source: http://generalaviationnews.comPiper cuts prices on two models